As the British retail landscape shifts and sales fall, how much longer will Christmas ads be a fixture of the season?
It's not just a storm in a fruit cup – branding fuels our appetite for unhealthy foods.
John Lennon's Revolution was panned by the radical media as a 'petty bourgeois cry of fear' in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Is brand awareness enough when the ads make you want to switch channel?