Imagine that Virgin Australia was majority owned by a Chinese state-owned enterprise (SOE). Then, if the owners of Virgin tipped A$350 million of new equity into the company to sustain Virgin through a…
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Articles on Virgin Australia
Displaying 21 - 35 of 35 articles
The federal government will introduce legislation this week to allow majority foreign ownership of Qantas. After a two hour cabinet debate, prime minister Tony Abbott announced tonight the government would…
Virgin Australia has joined arch rival Qantas in delivering a multi-million dollar half-year loss - albeit on a smaller scale. Both airlines have swung from profit to loss - Virgin from a prior half-year…
As was widely expected, Qantas this morning announced a major restructure of its operations. Included in that announcement are: 5000 job losses. A fleet restructure. Salary freezes. Route restructures…
Federal Treasurer Joe Hockey has kicked off a debate about the foreign ownership of Qantas, flagging a review of the legislation that currently limits foreign holdings. He says the airline is bound by…
Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their invitation-only lounges. But is this a wise strategy? The airline industry has long been stuck…
The most recent round of what is presented in Australia as a battle for supremacy in a two-horse race saw Qantas and Virgin Australia revealing their annual results. Qantas reported a net profit for the…
The corporate regulator’s approval of Virgin Australia’s 60% stake in fledgling low-cost carrier Tigerair (formerly known as Tiger Airways) marks the Australian aviation industry’s return to an effective…
A few months ago I was invited to a small gathering organised by executives from a large international airline (one you most certainly have heard of). About a dozen of us were there and the mix was varied…
Frequent flyer programs have long since expanded out of their airlines, with points now being exchanged across supermarkets, banks and insurance companies. Australia has two domestically owned frequent…
One week ago, two very different groups gathered in two different cities to talk about tourism. In Sydney, more than 250 industry professionals were being briefed by Tourism Australia chief Andrew McEvoy…
Virgin Australia has announced a series of deals which will see it sell a 10% stake to Singapore Airlines, gain a 60% share in low-cost carrier Tiger Airways Australia and challenge the dominance of Qantas…
Virgin Australia’s full-year profit of $22.8 million masks the ongoing challenges facing the airline as it chases a bigger share of the corporate market, says University of Sydney business school Professor…
In 2011, brand is everything in the corporate world. While the rest of the business operations are considered a cost, marketing makes money. And central to so much of modern marketing is the brand, built…
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Associate Professor, Purdue University
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