Even though the AFL has tried to gather support in the northern states its viewership is still in the codes’ heartland.
TV ratings for the NRL and AFL grand finals show its still a challenge to engage a national broadcast audience that covers non-traditional areas.
Understanding what makes a great leader depends upon the measure of success, which in commercial sport is brutally unambiguous.
The goal of identifying leadership attributes that translate into team success remains as elusive in sport as it does in other spheres of human endeavour.
Referee Jared Maxwell gestures during this year’s Round 5 NRL match between the Gold Coast Titans and the Brisbane Broncos.
AAP Image/Dave Hunt
The data shows NRL referees get it right most of the time. So why do they still cop criticism?
Try convincing Australian sports fans that Hawthorn’s dominance in the AFL is purely down to a cosmological coin flip.
Sport is by its very nature unpredictable, and that's why we love it.
Can the Cowboys do it again and win a back to back NRL grand final?
AAP Image/Dean Lewins
The North Queensland Cowboys will be hoping to win back-to-back grand finals in this year's NRL. But what about that old saying on winning and losing?
A decision is referred to the video referee in this year’s game between Melbourne Storm and the Eels, at AAMI Stadium in Melbourne, June 15.
AAP Image/Julian Smith
A centralised video ref for next year's NRL season aims to reduce the dramas surrounding refereeing decisions in the game. But how often do the on-field refs get it wrong?
NRL players Aaron Gray and Dylan Walker suffered a life-threatening reaction to a combination of controlled drugs.
The use of prescription-only painkillers by athletes is hardly new, but debate about their (ab)use in Australia has recently been brought into focus by the emergency hospitalisation of South Sydney NRL…
Can the Cowboys player Johnathan Thurston shake the Dally M curse to beat the Broncos on Sunday?
AAP Image/Dave Hunt
The Cowboys will have to deal with more than just the Dally M "curse" if they're to beat the Broncos in this weekend's all Queensland NRL Grand Final.
Roosters (here playing against the Rabbitohs in Sydney last Friday) are odds-on favourite to win this year’s grand final. But are they the really the best team to take out the 2015 title?
AAP Image/Dan Himbrechts
Is it age or experience that counts in the teams challenging for this years's NRL Grand Final? Or do we need to look deeper into the game statistics?
No 38 Jarryd Hayne tries to avoid a tackle as he plays for the San Francisco 49ers against the Dallas Cowboys during his third preseason NFL game in the US.
EPA/John G Mabanglo
Three down, just one preseason game to go before Australian Jarryd Hayne will know if he's made it play for the San Francisco 49ers in the competitive US NFL season.
Australian Jarryd Hayne (right) is attracting much attention as he plays for the San Francisco 49ers against Dallas Cowboys in pre-season NFL game.
EPA/John G Mabanglo
Jarryd Hayne is wowing crowds and commentators with his play on the American football field in the US. His years in Australian rugby league may have a lot to do with his star performance.
Australia’s Bumala-y Yuurrama-y seems to be accepted only when confined to matches between Indigenous players, yet all New Zealanders feel able to embrace the Haka.
While AFL player Adam Goodes polarised Australians by performing an Indigenous war dance, New Zealanders unite in celebration of the Haka. The difference in approach to Indigenous culture is telling.
Between then, Rupert and Lachlan Murdoch have significant media holdings.
Fear of a Foxtel-Ten partnership to acquire sporting rights is likely to worry the ACCC.
Watching the footy could be in for a change with point-of-view crowd shots and 360 degree vision.
How you watch the footy could be about to change if Australian sports can embrace the new technologies that online broadcasting can offer.
Former rugby league player Alex McKinnon is said to be considering legal action against both Melbourne Storm and the NRL.
Proving negligence in sports injury legal cases comes down to establishing what goes beyond the "norm" in playing culture.
The AFL does best in attracting young women to games and then maintaining their loyalty in later years.
The AFL draws the biggest crowds in the country and its growth has been driven by female fans being drawn to the game and sticking with it as they get older.
An Australian study found certain elite athletes were more at risk of taking drugs than others.
Our study found that 8% of the 1,684 elite Australian athletes we surveyed said they had used at least one of six illicit drugs – including ecstasy, cocaine and cocaine – over the previous year.
Parramatta Eels player Jarryd Hayne when he announced he was quitting the NRL to pursue an NFL career in the US.
AAP Image/Paul Miller
Former Parramatta and Australia fullback Jarryd Hayne is in the United States trying to swap his National Rugby League (NRL) colours for a chance to play in the National Football League (NFL). A two-time…
Sporting codes need to maintain their stand opposing violence against women.
Male sports stars perpetrating violence against women is a phenomenon that, sadly, seems to cross both international and sporting borders. In the most recent high-profile case, NFL player Ray Rice was…
The Bulldogs beat the Pathers in the preliminary final - but can the underdogs do it again in this weekend’s NRL Grand Final against the Rabbitohs?
AAP Image/Action Photographics, Grant Trouville
When the final siren sounds at Sydney’s Olympic Stadium on Sunday night either the South Sydney Rabbitohs or Canterbury-Bankstown Bulldogs will be crowned as 2014 National Rugby League (NRL) Premiers…