Consumer reviews have changed many an industry.
Reviews are essentially short stories. The best use the same elements that make a novel gripping.
Writing an online review can be cathartic. But you can be sued for defamation if you disaparage a person’s reputation.
Writing a negative online review can have serious consequences, so you need to be careful about how, and what, you write.
The stunning hoax of The Shed at Dulwich, deceived millions and showed how willing we are to consume an appetizing story.
(Courtesy VICE /Theo McInnes)
The Shed at Dulwich reached TripAdvisor's No. 1 spot for restaurants in London before it was revealed to be a hoax. The stunt showed how easily we are fooled. The lesson learned? Trust no one.
New research reveals a happy work force is likely to increase a business's profitability.
How much time and energy do people spend rating, reviewing and answering surveys?
Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
‘Not too shabby here it says.’
Sharing information would inform important decisions about elderly care.
Upon purchasing a product, many consumers will sign contracts that contain gag clauses in the fine print.
'Zipper' via www.shutterstock.com
Companies have increasingly been using hidden gag clauses, in which customers unwittingly sign away their rights to post online reviews after purchasing a product.
Sure you’re connected to them, but can you trust them?
Michael Sean Gallagher
Checking online reviews is a big part of shopping. But review sites can be manipulated. Does favoring reviews posted by your social media contacts help with trustworthy, meaningful content?
Yelp.com reviews use fancier words to describe expensive restaurants, compare unhealthy food to crack and describe poor customer…
Review sites like TripAdvisor could become liable for any fake reviews they host under a new crackdown in Italy.
The internet is an endless source of information. But who is liable if the information is wrong or, at least, misleading? Existing laws on publishing, information and privacy were not designed for the…