Why is the PM constantly repeating this phrase and what impact is it really having on her campaign?
The prime minister knows how to use the element of surprise to her advantage.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
The gambling lobby's failure to seriously influence the 2016 ACT election should embolden governments around Australia that have a mind to deal with gambling reform.
We now find ourselves in a 'post-truth' environment, trying to find meaning in dumbed-down democracy. How did we get here?
The narrative Donald Trump has played during the campaign is that the elites who have abandoned him or disagree with him are all part of the establishment he seeks to destroy.
People tend to assume that most papers have an inherent bias, so a group of economists looked at what happens when there's a surprise pick.
To decide between Hillary Clinton and Donald Trump, American voters will have to decide which narrative they prefer, leaving the truth to emerge later from the political rubble.
How does Donald Trump get away with the type of campaign he’s running? Why, if he’s a narcissistic demagogue, has he found an audience who respond to his politics?
Mobilising and organising large numbers of voters makes for a powerful political force, and as a tool for change in democracies. Its use is not limited to 'elites'.
Labor's 'Mediscare' is a reminder of just how potent a well-developed and executed scare campaign can be in an electoral contest.
There have been three clear lessons from this long election campaign: the vote is fragmenting, the media is fragmenting, and long election campaigns are not a good idea.
The idea of hitting voters with a powerful message on election day is just the culmination of three trends in Australian campaign communication that have been brewing for decades.
The 2016 election has shown that when there is a close result, negative advertising can be a very powerful campaign tool.
The contrast between Trump's no-data approach and Clinton's analytics-heavy campaign offers an opportunity to evaluate the role, and usefulness, of data in political campaigns.
Lynton Crosby is the manipulator with the Midas touch, who has a reputation for tapping into those ideas and prejudices that coarsen public life but are seemingly widely held and a ballot-box boon.
A party can have the most brilliantly informed and farsighted policies. But if the protagonists cannot communicate these effectively to the electorate, they will be overlooked.
The recent history of elections in Australia is a varied one, with some spectacular crashes and own goals along the way.
The US's long history of inventive campaign soundtracks seems lost on this year's contenders.
Political campaigns today are presented as products of bottom-up participation, not top-down direction. But even if a campaign appears grassroots-driven, it's likely to be run from the centre.