There may be altruistic reasons for companies to adopt 'pay as you want' pricing, but research shows it can lead to an increase in revenue.
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Articles on Price discrimination
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Some consumers were alarmed that airlines were charging thousands of dollars to get out of the hurricane's path. That's actually business as usual for more and more companies.
Fans are notoriously reluctant to let their clubs play fast and loose with clever ticket pricing, but it might be better for everyone.
While someone’s bargaining position can be shaped by competition, we economists know that there is a big gray area in our ability to predict negotiated prices. Competitive options for buyers and sellers…
People have a mental model of shopping that is based on experiences from brick-and-mortar stores. We intuitively understand how this process works: all available products are displayed around the store…
Today, an Australian parliamentary committee grilled the IT titans - Apple, Adobe, and Microsoft - on price discrimination against Australian consumers. The IT companies were evasive under questioning…
Apple Inc. has often portrayed itself as the champion of consumers, with its advertising campaigns on “1984”, “Think Different”, and “Rip, Mix, Burn”. However, this reputation has been called into question…
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Professor in Intellectual Property and Innovation Law, Queensland University of Technology
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Professor of Strategic Management, University of Toronto
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Senior Lecturer Marketing & Strategy, Royal Holloway
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Assistant Professor, Northeastern University
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Senior Lecturer in Marketing, University of Technology Sydney
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Professor of Legal Studies, Georgia State University
