If you check a website multiple times for a flight on a specific date, the seller might assume this is the only date you're interested in and increase the price on offer.
In some cases, pay what you want did not provide an increase in revenue. A recent example is the closure of the Footscray Lentils as Anything restaurant.
Alpha/Flickr
There may be altruistic reasons for companies to adopt 'pay as you want' pricing, but research shows it can lead to an increase in revenue.
Many accused Delta, shown here over Tampa in 2014, and other carriers of price gouging ahead of Irma, but it’s just business as normal.
Drew Horne/Shutterstock.com
Some consumers were alarmed that airlines were charging thousands of dollars to get out of the hurricane's path. That's actually business as usual for more and more companies.
While someone’s bargaining position can be shaped by competition, we economists know that there is a big gray area in our ability to predict negotiated prices. Competitive options for buyers and sellers…
You might not be getting a great deal….
Online shopping image via www.shutterstock.com.
People have a mental model of shopping that is based on experiences from brick-and-mortar stores. We intuitively understand how this process works: all available products are displayed around the store…
Microsoft, along with Adobe and Apple, faced a parliamentary committee about price discrimination of IT products.
AAP
Today, an Australian parliamentary committee grilled the IT titans - Apple, Adobe, and Microsoft - on price discrimination against Australian consumers. The IT companies were evasive under questioning…
When it comes to IT products, Australian consumers pay more than their American counterparts.
AAP
Apple Inc. has often portrayed itself as the champion of consumers, with its advertising campaigns on “1984”, “Think Different”, and “Rip, Mix, Burn”. However, this reputation has been called into question…