Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement.
Proctor & Gamble
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
Who knew a razor blade company could become so controversial?
Gillette isn't the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it's been getting the most flack.
Gillette’s ‘the best a man can get’ campaign exemplifies a new type of corporate political activism.
Gillette’s controversial advertisement is an important sign the #metoo movement has changed the global zeitgeist.
Businesses pulling out of the recent Saudi investment conference over journalist Jamal Khashoggi's death is just the latest example.
Instead of fighting other countries, we should be fighting our overflowing landfills.
Trump's plan to slap $200 billion more in tariffs on Chinese goods is premised on yesterday's waste-fueled economy. Tomorrow's economy is 'circular.'
D. Ross Cameron / EPA
Four reasons why the line between activism and business is blurring.
Children wait at a private charity after being released by Customs and Border Protection.
AP Photo/Eric Gay
United's CEO called the Trump policy 'in deep conflict' with his company's values, the latest example of a corporate leader speaking out on a political issue, something almost unheard of a few decades ago.
So long Roseanne?
Incidents that may have been mere hiccups a few years ago can go viral in an instant today. ABC seems to have learned from the mistakes of others.
While some CEOs have been critical of Trump and his policies, most have tried to stay neutral.
Despite a growing list of reasons why business leaders might oppose the president or his policies, more than two-thirds have remained steadfastly neutral.
Does this man understand how his company can be a responsible member of society?
AP Photo/Pablo Martinez Monsivais
Facebook is realizing it has broad obligations to society. Here's how it could start meeting them.
Students who walked out of school protest against gun violence in front of the White House.
The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can't escape politics in an age saturated with social media.
Managers’ short term incentives mean they can’t follow through on grand climate change programs.
Climate change may be a business opportunity, but research shows that market forces serve to systematically undermine climate change programs.
Mishaps can spiral out of control quickly these days.
Kamil Krzaczynski/AP Photo
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
Uber CEO Kalanick quickly learned the dangers of not taking a stand on hot-button political issues.
Companies historically have avoided taking stands on contentious issues, but new research suggests consumers punish businesses that don't stand up for their core values.
His example appears to be living on in corporate America these days.
Che Guevera via www.shutterstock.com
Companies, which in the past tended to stay neutral on divisive social and political issues, are increasingly taking a stand. What's behind the change?