Articles on Corporate Activism

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Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement. Proctor & Gamble

Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity

Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
While some CEOs have been critical of Trump and his policies, most have tried to stay neutral. Reuters/Carlos Barria.

Most CEOs aren’t abandoning neutrality on Trump – yet

Despite a growing list of reasons why business leaders might oppose the president or his policies, more than two-thirds have remained steadfastly neutral.
Students who walked out of school protest against gun violence in front of the White House. Reuters/Kevin Lamarque

Why is the NRA boycott working so quickly?

The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can't escape politics in an age saturated with social media.
Mishaps can spiral out of control quickly these days. Kamil Krzaczynski/AP Photo

How social media turned United’s PR flub into a firestorm

Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.

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