From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Kenyan long distance runner Eliud Kipchoge sets a new world record at the Berlin Marathon.
Under the right conditions marathons could be run in under two hours.
Colin Kaepernick mural in Atlanta, Georgia.
Erik S. Lesser/EPA
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it's the inevitable windfall they're likely interested in.
D. Ross Cameron / EPA
Four reasons why the line between activism and business is blurring.
NFL player Colin Kaepernick, centre, started a protest against police violence by kneeling during the US National Anthem in 2016.
JOHN G MABANGLO
Nike has provoked a conservative backlash by using NFL player Colin Kaepernick in its latest campaign. But the move should be applauded.
John Lennon and Yoko Ono at the Hilton Hotel, Amsterdam, in 1969.
John Lennon's Revolution was panned by the radical media as a 'petty bourgeois cry of fear' in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
While major brands like Coca-Cola have stuck by FIFA and the World Cup, others have not.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
The swoosh entered the #MeToo spotlight.
A revolt by women at the world’s largest sport brand revealed what companies and many others still don't understand about the nature of workplace harassment.
Students who walked out of school protest against gun violence in front of the White House.
The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can't escape politics in an age saturated with social media.
Egyptian athlete Manal Rostom wearing the Nike Pro Hijab.
With its "Pro hijab" Nike has mainstreamed what is generally considered as an oppressive and marginalised garment.
From the sounds of some brands' marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
All the talk about a golden time for UK exporters forgets one crucial point.
Paul Pogba helps France beat Iceland 5-2.
The marketing wizardry used by sports multinationals to sell these little round things by the truckload.
Maybe I was just a bit too cool.
The pope made some waves when he used slang to reach the brothers and sisters, but something was lost in translation.
Nike is only ‘unofficially’ present at the World Cup, which is officially sponsored by Adidas, through its sponsored teams such as Australia.
The football World Cup currently underway in Brazil is not only a battle between two teams on the pitch and 32 nations overall, but also a battle off the field. Although eight different companies provide…
Apple has been the target of protests over working conditions in China.
Over the last few weeks, what was the juiciest development for those that cannot get enough of gossip about tech giant Apple? Was it “when will the iPad 3 debut and will it have a retina display?” Or the…