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Students who walked out of school protest against gun violence in front of the White House. Reuters/Kevin Lamarque

Why is the NRA boycott working so quickly?

The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can't escape politics in an age saturated with social media.
Nike is only ‘unofficially’ present at the World Cup, which is officially sponsored by Adidas, through its sponsored teams such as Australia. EPA/Armando Babani

Nike, Adidas and the World Cup’s marketing war

The football World Cup currently underway in Brazil is not only a battle between two teams on the pitch and 32 nations overall, but also a battle off the field. Although eight different companies provide…

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