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Articles on Cost of living

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Cutting back on pricier food items and focusing on more affordable staple foods could help consumers deal with rising food costs, but these strategies affect brand loyalty. (Shutterstock)

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Prime Minister Justin Trudeau speaks during a visit to an apartment complex under construction in Hamilton, Ont., on July 31, 2023. THE CANADIAN PRESS/Peter Power

Housing is a direct federal responsibility, contrary to what Trudeau said. Here’s how his government can do better.

Prime Minister Justin Trudeau’s comments about housing not being the primary responsibility of the federal government miss the mark.
By only focusing on how to keep food costs low, we risk ignoring the underlying causes of why people cannot afford food in the first place. (Ashley Jean MacDonald)

The true cost of food: High grocery prices are not the root issue

Many people are experiencing the sticker shock of higher prices at grocery stores. But the amount we pay for food often does not reflect the real social, environmental and human costs of production.

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