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Artículos sobre Gen Z

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A new trend is encouraging people to maximize the utility of their purchases and buy only what they truly need. (Shutterstock)

Understanding ‘underconsumption core’: How a new trend is challenging consumer culture

‘Underconsumption core’ is a trend that challenges overconsumption by encouraging people to maximize the utility of their purchases and buy only what they truly need.
A recent report has found that a growing number of people in Canada are in polyamorous relationships. (Shutterstock)

Thinking about polyamory? You’re not the only one

Polyamory is on the rise, yet at the same time, younger people are turning away from romance and dating. Does Gen Z want multiple partners or none at all?
Some Gen Zers and millennials might not identify as readers because they assume the reading that they do doesn’t ‘count.’ Andrew Lichtenstein/Corbis via Getty Images

Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’

It turns out that identifying as a reader can be more about community, wealth and gender than how much someone actually reads.
Finance Minister Chrystia Freeland presents the federal budget in the House of Commons in Ottawa on April 16, 2024. The budget contains measures for younger Canadians seeking to buy homes. THE CANADIAN PRESS/Adrian Wyld

Canadian federal budget 2024: Does it deliver on ‘generational fairness’ promise for Gen Z and Millennials?

The federal government says it’s committed to addressing the challenges faced by younger generations, including housing affordability and the high cost of living. Does the budget deliver on its promises?
Listening to music from a device creates a protective bubble that can counteract a lack of personal space at school or home. Pierre Michel Jean/AFP via Getty Images

How AI is shaping the music listening habits of Gen Z

In the past, adolescents’ musical palettes were dominated by the Top-40 artists, creating a widely shared – if perhaps narrow – repertoire of musical knowledge.

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