Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.
Social media platforms have policies prohibiting the promotion of tobacco products, including vaping. But these policies are routinely violated, with little or no consequences.
Ad agencies developed distinct ads for the U.S. military to reach different demographics over the years.
SDI Productions via Getty Images
The US military’s switch to an all-volunteer force in 1973 led to a series of magazine ads that sought to portray military service as a way for women and people of color to move up in society.
Healthy eating campaigns tend to put forward images of nutritious foods. But science shows there is a more effective and counterintuitive way of steering people away from junk food.
Do you really need another water bottle, or is your brain just tired?
Teera Konakan/Moment Collection/Getty Images
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Journalists take cover during March 2023 protests in Kenya.
Boniface Muthoni/SOPA Images/LightRocket via Getty Images
Balenciaga blamed the photographer for a now-pulled advert which featured sexually charged imagery of children – as an advertising expert, it’s hard to believe the furore wasn’t planned.
The new book is structured around apartheid profiteers, war profiteers, state capture profiteers, welfare profiteers, failing auditors, conspiring consultants and bad lawyers.