In ads in women’s weekly mothers have gone from guided by experts to gaining expertise, all the while still limiting maternal knowledge to the domestic sphere.
Shutterstock
Ads depicting mothers in the UK and Australia between 1950 and 2010 continue to limit maternal knowledge to the domestic sphere and reinforce gender stereotypes of ‘professional’ expertise
If you’re strangled by health care costs, are you really ‘free’?
jwblinn/Shutterstock.com
In the wake of the New Deal, the business community realized that appealing to widely shared American values could get the public to oppose measures that curbed corporate power.
Everyone loves Dolly Parton, a celebrity with a sky-high Q score of marketability.
Joe Castro/AAP
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
There are different rules for ads on TV versus online.
Goran Petric/Shutterstock.com
Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.
The advertising industry’s standards for judging sexism are, like the world depicted in the television series Mad Men, stuck in the past.
www.imdb.com
Community members see gender portrayals in advertising as out of step with contemporary society.
You might not know the name, but you would recognise the songs. Mojo was the advertising agency behind such classics as You Ought to be Congratulated.
Screenshot/YouTube
TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
Beers with sexist names and labels were banned from the Great British Beer Festival this summer.
Ben & Jerry’s opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.
AP Images/Andy Duback
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Australia and Russia could soon be the last remaining developed nations without fuel efficiency standards, with New Zealand proposing new rules and financial incentives to get more people driving cleaner cars.
www.shutterstock.com
New Zealand has proposed new fuel standards, along with a consumer rebates for cleaner cars – paid for by higher costs for high-polluting cars – to cut its rising transport emissions.
Teens who see drinking on TV are more likely to drink themselves.
Rawpixel.com/Shutterstock.com
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Wendy Melillo, American University School of Communication
The iconic advertising campaign originated as a way to protect the nation from its WWII enemies. Today, critics are asking if it’s causing harm as well as good.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.