What does it mean to call a nonfood product like lipstick organic? Federal regulators allow such claims, but have set few standards defining them.
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Articles on Marketing
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Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
When news stories include a catchy hashtag, readers perceived the news topic to be less socially important and more partisan.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
This election season, the public is closely watching how social media platforms like Facebook and Twitter are handling political ads.
Increasing numbers of children, and adults, want to be social media influencers. They would be better off aspiring to be astronauts.
The sale of women’s backpacks is up by more than 20 per cent in the past year: but why can’t we just call it a backpack? Why does it have to be a ‘lady backpack?’
In the UK today, the term ‘craft beer’ has so many associations that there’s a danger it may end up meaning nothing at all.
Tech companies use product launches to position themselves as the heroes of the digital revolution.
The biography of a mercurial medicine.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
The ethics of specifically targeting children with a collectibles promotional campaign are questionable.
Multi-level marketing schemes promise easy money and a supportive community. But that’s often not how they pan out.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Amazon’s plan to invest $700 million retraining its workforce signals very soon all jobs will be STEM jobs – and higher education needs to play a bigger role.
2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
How sperm bank marketing meets the growing demand for donations.
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
