The Trump Whitehouse’s weaponising of words has won them many battles – but whether ‘molecules of US freedom’ are aimed at foreign buyers or domestic supporters, this marketing ploy misses the mark.
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Articles on Marketing
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The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that’s a problem for the food industry.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Robocalls are common and becoming increasingly frequent. A scholar explains how they work, and why they’re such a pain.
With more and more brands claiming to be “luxury”, historical players have begun to rethink their use of the term.
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
The problems from a disappointing gift don’t end once you’ve awkwardly thanked the giver and tossed the wrapping paper.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Many of the low-income people who do use VeggieBook after downloading it at food pantries are eating more nutritious meals, often with more focused family time at the table.
Most people consider themselves canny shoppers – but we’re all human.
Months of low advertising spending has been blown out of the water by a Christmas splurge.
Sixty years ago, stereo promised to forever change the way people listened to music. But how could record companies convince customers to buy a new record player, speakers and amplifier?
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
We should remember past disasters - such as the 1939 Black Friday bushfires in which 71 people died - and learn from them.
The run up to Black Friday is often shrouded in secrecy, which makes buying things on the day a lot more frenetic.
Psychological ownership is that feeling that someone stole ‘your’ parking spot or nabbed the last sweater you had your eye on. We have a tendency to get territorial when we feel it’s been violated.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
