Personality tests played a central role in the recent Facebook scandal over corporate harvesting of personal data. Why are businesses so interested in them?
Third party data brokers trade in personal information and the industry is worth billions. But the activities of these companies remain largely invisible. It’s time to shine a light.
The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and what data scientists can actually do with that information.
Social media provide shortcuts to things we yearn for, like connection and validation. Media effects scholars explain the psychological benefits we get from Facebook that make it so hard to quit.
Facebook’s users have wildly different expectations about privacy and security. What may look like inadequate oversight in some places may be considered an overreach in others.
The silver lining to the Cambridge Analytica case is that more people are recognising that we pay for online services with not only our own privacy, but that of our friends, family and colleagues.