The idea of passive income is often glamorized, but the reality is that many of these ventures require significant effort.
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Articles on social influencers
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Taking selfies is a normal part of daily life for millions of social media users. But doing so while exercising at the gym can be harmful.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
Our research shows what valuable followers fume about.
There’s a fortune to made as a successful finfluencer. The gains for followers are far less certain.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
Top contributors
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Associate Professor in Marketing, RMIT University
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Reader in Marketing, Cardiff University
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Associate Professor of Finance, RMIT University
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Senior Lecturer in Marketing, Lancaster University
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Professor of Marketing, Cardiff University
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PhD Candidate in Film & Moving Image Studies, Concordia University
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Lecturer in Psychology, Griffith University
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PhD Candidate - Social Media and Communication, School of Population Health, UNSW Sydney
