Content marketing encourages social media users to like and share posts.
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Social media ads are set to change under new content marketing regulations.
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Rules against celebrity endorsements of medicines are there to protect consumers – it doesn’t matter how many followers influencers have.
Ryan, the star of YouTube channel Ryan ToysReview, shows off his own brand merchandise.
Ryan ToysReview/YouTube
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Bold claims from adland have left us inured to deception.
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Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.