Celebrity endorsements matter, and there are none bigger that one from Swift. It will help mobilise an underestimated political force: young women.
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Articles on Celebrity endorsements
Displaying 1 - 20 of 21 articles
The practice of celebrity endorsement has been around since the 19th century, as organisations recognised the value of celebrity notoriety in promoting their brands.
Famous people are becoming entrepreneurs rather than just being the face of big brands.
While celebrities are unlikely to decisively shift whom many people choose to vote for, their endorsement of a political candidate can still help shape an election.
The benefits of consuming olive oil have been known for years – but the evidence about using it for skincare is fairly mixed.
Pittsburgh’s mayor renamed the city ‘Swiftsburgh’ when the singer’s tour hit town. He’s not the only politician who has publicly fawned over the star.
You probably won’t be surprised there aren’t any clinical studies about whether buccal massage can give you a more contoured face. We also don’t know if your face could end up looking more ‘saggy’.
From Queen Elizabeth to Willie Nelson, celebrities have long used their platforms to promote public health information. Why do people trust celebrities for health advice more than the government?
If their social media accounts were anything to go by, celebrities can’t get enough of vitamin and mineral infusions, or vitamin drips. Now therapy lounges are popping up for everyone else to try.
Celebrities are turning away from the fields that made them famous and becoming amateur experts.
The celebrity chef is being accused of cultural appropriation over his latest product. But what is ‘jerk’ food and why the uproar?
Who is your preferred source of health advice? Gwyneth Paltrow? Pete Evans? Dr Google is new and improved and beats these guys hands down.
Americans enjoy a right to free speech, and some public figures really exercise that right. The Constitution might not protect them the way they think it does, though.
When a celebrity runs for president, do celebrity endorsements matter? A survey of likely voters shows how tricky it can be to mix celebrity and politics.
Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters.
Now that every celebrity under the sun and every Facebook user has posted a video of themselves getting wet, it appears we have reached peak ice bucket. A trend that started as a drive to raise awareness…
Barely a day goes by when there’s not another famous face giving a nod or a headshake to independence. Most recently Daniel Radcliffe and veteran Scottish comic actor Stanley Baxter have both said no…
The rise of social media over the past ten years has radically changed how we perceive “celebrities” and the corporate machine around them. While most of us understand what is meant by a “D-Lister”, complex…
Boys are more likely to choose unhealthy foods with on-pack endorsements by sports stars than those without, a new study of primary school-aged children has found. The Cancer Council Victoria’s Centre…
Darren Lockyer knows a thing or two about conversions, having banged hundreds between the posts and over the crossbar during his rugby league career. He retired on a high in 2011, having captained the…
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Reader & Associate Professor in English & Postcolonial Literatures, York St John University
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Research Fellow
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Associate Vice President for Entrepreneurship and Innovation, Clemson University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Honorary Research Fellow, Macquarie University
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Emeritus Professor in Public Health, University of Sydney
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Honorary Professor, University of Wollongong
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Professor Emeritus of Communications, University of Stirling
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Lecturer - UQ School of Journalism and Communication, The University of Queensland
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Professor of Scottish History, University of Dundee
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Professor of Marketing, University of Birmingham
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Professor of Politics, University of Strathclyde and Senior Research Fellow, National Centre for Social Research
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Professor of Political Science, Bowling Green State University
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Senior Research Fellow, Flinders University
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Professor of Media, University of Salford
