A new study found that sales went down when salespeople conveyed emotion during their pitch – including expressions of happiness.
The more we buy, the more we throw away.
Which candies count as candy in the eyes of the tax law? The answer often depends on one ingredient.
Most people consider themselves canny shoppers – but we’re all human.
It’s easier to make the list than you might think.
We should remember past disasters - such as the 1939 Black Friday bushfires in which 71 people died - and learn from them.
In psychology, we know people don’t always think through their decision-making in a rational and linear way when placed under situations of stress.
Compulsive spending is on the rise, here’s what you need to know.
Water pollution, toxic chemical use and textile waste: fast fashion comes at a huge cost to the environment.
The new movie about P.T. Barnum couldn’t come at a better time: It’s impossible not to see his ghost in our culture, in our advertisements and in our president.
Discounts can be really powerful in driving sales, but companies should be wary of overusing them.
Virtual reality holds huge potential for advertisers but we should all take note of its potential for manipulation.
Customers who make purchases under pressure don’t use the usual 10-day cooling-off period given under law, new research finds.
Is hanging-up the only way of getting rid of cold callers?