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Articles on Twitter trends

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There’s already a lot you can say on Twitter in 140 characters. Flickr/Manuel Schmalstieg

What’s up with Twitter, in fewer than 10,000 characters

Much of the way people use Twitter has been determined by the users of the social media giant. So why all the upset at talk of allowing tweets beyond the current 140 character limit?
Tons of social media there for the taking… but is it truly representative of real life? Jürgen Pfeffer

Studying society via social media is not so simple

Behavioral scientists have seized on social media and their massive data sets as a way to quickly and cheaply figure out what people are thinking and doing. But some of those tweets and thumbs ups can…
Mario Goetze’s 112th-minute goal won Germany the World Cup final, but that match wasn’t the most tweeted of the tournament. EPA/Marcus Brandt

The World Cup that was: a look back through social media

On Sunday, Germany held the World Cup aloft after scoring a goal in extra time. Somewhat surprisingly, the final wasn’t the most tweeted event of the 2014 tournament: that title went to Germany’s demolition…
Their football team might be out of the World Cup, but US viewership has skyrocketed during the tournament. EPA/Tannen Maury

Bigger than the Superbowl: the World Cup breaks viewing records

It’s official: more people in the US are streaming the World Cup than this year’s Superbowl, so it’s no surprise sports channel ESPN this week reported a 46% increase in viewership in group round games…
Look to Twitter to see what Brazilians really think of the World Cup. EPA/Abedin Taherkenareh

View from Brazil: Twitter as a tool for protest – and procrastination

Twitter activity this week, just like the World Cup, has definitely not slowed since the opening match. Here, we look at the shift in conversation as the tournament begins to take shape – who is excited…
Coca Cola is a major sponsor of the World Cup, but non-sponsors are capitalising on the tournament too. George/Flickr

Brands are big winners in the ‘first social media World Cup’

The 2014 World Cup has already seen a significant volume of Twitter conversation across a number of (English language) keywords, including #joinin, #worldcup, #Brazil2014 and #worldcup2014, as well as…
Can I interest you in the Acme Corporation? I’m hearing great things. Rafael Matsunaga

When Twitter storms cause financial panic

On the morning of 22 January 2013 a story started to develop on Twitter about the imminent and unexpected resignation of Jens Weidmann, the CEO of Deutsche Bundesbank. The first documented tweet came at…
Research suggests Twitter trends can accurately forecast stock market changes.

How twitter informs the stock market

On April 23, the US stock market suddenly lost 1.5% of its value after news of an attack on the White House quickly spread from the (hacked) Twitter account of the Associated Press news agency. Within…

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