Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
Academic rigor, journalistic flair
Articles on Tweets
Displaying 1 - 20 of 23 articles
Over the past 16 years, Twitter has amassed an incredible amount of user-generated data which contains a detailed and extensive record of cultural moments. Musk’s takeover threatens these archives.
Twitter users’ responses suggest that southern Yahoo boys are more criminalised by Nigeria’s Economic and Financial Crimes Commission than their northern counterparts. We explain why.
A team analyzed more than 21 million tweets about COVID-19 vaccines and found that negative sentiments on social media were tied to lower-than-expected vaccination rates in many nations.
Historians, archivists and other researchers got in touch with tales of their archival finds and bizarre research moments. These ranged from the quirky to the disturbing to the profound.
An AI analysis shows that differences in how New Yorkers and Angelenos tweet go beyond the words they use.
During the pandemic, researchers have treated Twitter as a sprawling and evolving historical document.
The differences in sentiment in areas of high and low neighbourhood amenity have been clear under Melbourne’s tough COVID restrictions. It’s further evidence of the impacts of inequity on well-being.
A tale of two leaders on Twitter in the age of COVID-19.
An analysis of social media troll activity during the 2016 election campaign shows that exposure to Russian propaganda may have helped change American minds in favor of Republican candidate Trump.
Female athletes barely receive more attention than horses and dogs. And if you’re a woman who wants to become a sports journalist, you should steel yourself for some social media venom.
When President Trump declared the US full, little did he know he was wading into a centuries-old economic debate.
The positive mood of tweets varies with time of day and season, but it’s consistently higher in parks than in built-up areas, where people are more likely to express anger and fears.
Twitter can be a useful tool in trying to predict what people think on an issue. So why did a study of almost half a million tweets on the same-sex marriage survey get it wrong?
Twitter is trialing 280-character tweet limits - but will it help its flawed business model?
Some may say it’s far fetched to compare a 1970s African dictator with the President of the United States. But the similarities between Idi Amin and Donald Trump are quite startling.
Donald Trump is reinventing the royal fiat by novel means: the rule-by-tweet, or ‘twiat’. This move is not an extension of popular democracy, but its enemy, and it needs to be resisted.
The law says official presidential records must be preserved. How do tweets figure in – particularly when they’re altered or deleted?
Tweet-shaming from politicians isn’t the best way to regulate companies – it hurts investments, shareholders and ultimately the economy.
On Twitter’s 10th birthday, we look at how researchers have used the platform for a range of studies, from predicting the next flu outbreak to identifying the happiest city in America.
Top contributors
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Senior Lecturer in Applied Ethics & CyberSecurity, Griffith University
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Professor and Associate Director, ARC Centre of Excellence for Automated Decision-Making and Society, Queensland University of Technology
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Lecturer in History, Flinders University
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Associate Professor of Finance, UNSW Sydney
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Clinical Associate Professor of Markets, Public Policy and Law, Boston University
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Assistant researcher, University of Sydney
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Program Coordinator, Arthur Rylah Institute for Environmental Research
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Senior Lecturer in Environmental Management, University of Tasmania
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Assistant Professor of Digital Communication and Social Media, Cabrini College
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Associate Vice President for Entrepreneurship and Innovation, Clemson University
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Assistant Professor of Economics and Education, Teachers College, Columbia University
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Professor of Data Science, University of Adelaide
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Professor in Literacy Studies and Director, Lancaster Literacy Research Centre, Lancaster University
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Professor, Director of Big data and smart analytics lab - IIIS, Griffith University
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Assistant Professor in law researching at the intersection of brands, trust, intellectual property and expression, Toronto Metropolitan University
