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Articles on Uber

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Gig workers saw their work as flexible but also with its risks. Reynaldo Vasconcelos/Newzulu/AAP

‘The way they manipulate people is really saddening’: study shows the trade-offs in gig work

A study shows the reality of gig worker experiences is far more nuanced than enjoying flexible work or being exploited.
How truly innovative are companies like Uber and Airbnb, super-monopolies that capture entire markets by locking vendors and customers into their platforms? Dan Peled/AAP

In defence of serendipity: the Silicon Emperor is wearing no clothes

The digital pin-ups’ business models actually inhibit serendipity and, indeed, innovation by absorbing entire markets into the sealed-off space of their platforms.
Mishaps can spiral out of control quickly these days. Kamil Krzaczynski/AP Photo

How social media turned United’s PR flub into a firestorm

Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
Chinese dancers perform during the launching of a promotion in Shanghai in 2004, the year China became Coca-Cola’s biggest Asian market. Claro Cortes IV/Reuters

How Western companies can succeed in China

Uber’s ‘retreat’ from China has led to soul-searching about whether the country is worth it. Don’t tell that to Coca-Cola and GM, however, which have found great success in the People’s Republic.

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