The message might not come through if you put all your communication eggs in one theoretical basket.
Reports of facts' death have been greatly exaggerated. Effective communication jettisons the false dilemma in favor of a more holistic view of how people take in new information on contentious topics.
And don’t expect chocolate ice cream, either.
Millions of Americans believe brown cows produce chocolate milk? The way the media reported this factoid raises questions about science literacy – but different ones than you may think.
‘I don’t want to see it.’
'Monkeys' via www.shutterstock.com
If someone sees or hears something they don't want to believe...they probably won't believe it.
With a second Scottish referendum 'all but inevitable', here's a strange pill for the nationalists to swallow.
Yeah, I’m not hearing that.
Woman picture via www.shutterstock.com.
Quirks of human psychology can pose problems for science communicators trying to cover controversial topics. Recognizing what cognitive science knows about how we deal with new information could help.
Technology exacerbates the news echo chamber, but it can also be the solution to overcoming our deep-seated psychological biases.
Individuals from both sides of politics will refuse to accept evidence that contradicts their beliefs.
We like to think that our political views are well reasoned and backed by evidence. But research shows how easily we all succumb to cognitive biases to justify our own deeply held views.
Like wearing psychological blinders.
Horse image via www.shutterstock.com.
It's human nature to notice or search out information that supports what you already believe and discount or avoid data to the contrary. The problem comes in when you don't recognize this bias is in play.
Do you ever feel like this? It’s not helping you get smarter…
We now have access to an Internet containing a vast store of information much bigger than any individual brain can carry - and that's not always a good thing.
Our tendency to see what we want to see is the biggest threat to cosmology.
Confirmation bias, the psychological effect that makes people unconsciously interpret information to confirm their beliefs, is a big threat to cosmology.
The apparent seesaw in health journalism causes science fatigue in the public mind.
The media constantly bombards us with the latest research on a plethora of topics without much nuance on its quality or relevance. So how can we trust science if it can't seem to make up its own mind?
Leaders need to show followers they're with them, but that's no guarantee they will get everyone's support.
An artist’s conception of a of gamma ray burst.
Our understanding of gamma ray bursts (GRBs) – flashes of gamma rays from explosions in distant galaxies – since they were discovered more than 50 years ago may not be as solid as first thought. Research…