The new wave of athlete-to-fan digital products will be faced with a few challenges if they are to be successful.
Lack of trust between Australia's cricketers and the game's governing body delayed negotiations in their protracted pay dispute. This relationship will need to be rebuilt in the coming months.
Les Murray helped football transform itself from a predominantly migrant activity in Australia into what he loved to call 'the world game'.
Negotiations for the new media rights for cricket in Australia could see a change in how we watch games, and even be linked to a drop in people actually playing the game.
Finding a balance between providing information on public figures like James Hird and minimising harm often is a delicate pickle for journalists.