Advertisers forked over $5.5 million for a mere 30 seconds of air time during the Super Bowl. Here’s Twitter’s verdict on which brands got social media bang for their bucks.
Documents show tobacco companies have marketed their products to young people.
Canna Obscura/shutterstock.com
As soon as next year, TV ads in the UK that perpetuate gender stereotypes or mock those who don’t conform to them will be banned. Should Australia follow suit?
Screeshot of the Havells ad which tries to emphasis sexism and reverse roles.
Havells/Youtube
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Budweiser hopes this little guy continues to win hearts.
Budweiser
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Prior to the introduction of jets, most commercial airplanes were propeller driven, like the DC-3 pictured here. These planes had a limited cruising altitude – and experienced much more turbulence.
NOAA Photo Library
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Our brains make judgements about images before we’re even aware of making a decision.
A Health Blog/Flickr
This is the first article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…
Would adverts on the road take your attention away from driving? (Digitally altered image.)
Flickr/Patrick Nouhailler
People have to take in a lot of information when driving, including the locations of other road users, lane markings, signals, speed limits, directions and the dashboard display. It only takes a second…
Advergames on mobile phones allow advertisers to directly target young children with games that promote unhealthy food.
Toca Boca/flickr
Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…