BUSINESS OF SPORT: The marketing of women in sport in Australia in 2011 is simple: sex sells. Don’t take my word for it though. Google the name of any female athlete and chances are the top search results…
L’expertise universitaire, l’exigence journalistique
Articles sur Marketing
Affichage de 421 à 425 de 425 articles
Research shows mothers prefer advice from their peers about health-care providers and medication. Such referrals are more trusted than practitioners or the paid marketing messages about health-care products…
The news that clothing and footwear chain Colorado is to close its doors will no doubt be greeted as further proof of bricks-and-mortar retail’s imminent extinction. Coupled with Small Business Minister…
British American Tobacco Australia has launched yet another attack on the Australian government’s plain packaging legislation. On top of its latest “Where’s the proof?” campaign, launched today, it is…
Supermodels Elle McPherson and Naomi Campbell may be beautiful, but are they attractive? A study from Monash University has…
Les contributeurs les plus fréquents
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
