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The designs, materials, cuts and graphics of jerseys are meant to stand out. AP Photo/Frank Augstein

What’s involved in designing World Cup jerseys?

World Cup jerseys have to please players, national officials, FIFA rulemakers and – perhaps most importantly – fans who buy them to show support for their teams.
The problem with the This Girl Can campaign is that the male gaze remains dominant, internalised as self-perception. This Girl Can/Sport England

This Girl Can(‘t)? Campaign simply reworks 'sex sells’ approach

While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.

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