Articles on Celebrity endorsements

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Democratic presidential candidate Hillary Clinton and musician Demi Lovato. AP Photo/Jae C. Hong

What Ted Nugent and Demi Lovato can do for Trump and Clinton

When a celebrity runs for president, do celebrity endorsements matter? A survey of likely voters shows how tricky it can be to mix celebrity and politics.
Clare Balding and Frankie Dettori take the challenge. Anna Gowthorpe/PA Wire/Press Association Images

Ice bucket good, neknomination bad? It’s all just self-promotion

Now that every celebrity under the sun and every Facebook user has posted a video of themselves getting wet, it appears we have reached peak ice bucket. A trend that started as a drive to raise awareness…
Fame at last for the cast of Geordie Shore. Ian West/PA

Reality stars have their uses … for big business

The rise of social media over the past ten years has radically changed how we perceive “celebrities” and the corporate machine around them. While most of us understand what is meant by a “D-Lister”, complex…
Food products spruiking their nutritional content or featuring images of male sports stars were more attractive to children, the study found. http://www.flickr.com/photos/jonassmith

Boys prefer foods spruiked by sports celebs: study

Boys are more likely to choose unhealthy foods with on-pack endorsements by sports stars than those without, a new study…
Can on-field adulation translate to off-field trustworthiness? AAP Image/Dean Lewins

Big league stakes: gambling on a sport legend to sell coal seam gas

Darren Lockyer knows a thing or two about conversions, having banged hundreds between the posts and over the crossbar during his rugby league career. He retired on a high in 2011, having captained the…

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