What should have been a simple announcement to a sympathetic public turned into a spider’s web of conspiracy theories across social media. How did it all go so terribly wrong?
Effective strategic communications about Kate Middleton’s condition would have helped the princess better protect her privacy, while building bridges of trust and transparency with the public.
The natural gas industry has spent years trying to undermine scientific findings about gas stoves and health. If this sounds familiar, that’s no accident.
An analysis of tweets posted by the Ukrainian national government and the Kyiv city government in the early days of the Russian invasion of Ukraine in 2022 shows a national resilience.
Breathless headlines of artificial intelligence discovering or restoring lost works of art ignore the fact that these machines rarely, if ever, reveal one secret or solve a single mystery.
The FDA has largely lost its ability to regulate the myriad pills, powders and potions that promise to grow muscle, shed body fat and improve your focus.
If Big Pharma wants to achieve the ultimate image makeover, it must capitalize on the current public good will about its COVID-19 vaccines by prioritizing socially responsible practices.
Public relations and journalism have always existed in an uneasy balance. Social media and low revenues are shifting that balance in favour of PR, creating a lack of trust in the news.
Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.
Villain, victim or hero? It all depends on who’s telling the story. When an audience is aware of how a story is framed, it can focus on the arguments, not the frame.
Fred Cook, USC Annenberg School for Communication and Journalism
A PR veteran explains four key takeaways from a survey of communicators and activists taken earlier this year and what they mean for today’s anti-racism protests.
For decades, there’s been a concerted effort by law enforcement to ensure their perspectives – and not those of people being policed – dominate prime-time television.
New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.
In the wake of the New Deal, the business community realized that appealing to widely shared American values could get the public to oppose measures that curbed corporate power.