The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
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Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…
Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…
Cricket attendance in the UK is on a steady decline, falling from about 1.8m going to games in 2004 to less than 1.4m in 2011. But the success of websites about the sport and the continued interest among…
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive…
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
We all know obesity is a common, serious, and costly health issue. But while government action has stalled and the debate rages on about how best to combat this growing public health disaster, junk food…
The decline of big supermarkets in the face of brutal competition from discount retailers like Aldi and Lidl has been widely discussed. But, as shoppers move away from conventional ways of shopping, little…
Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
Remember the days when free really was free? When reading a news article to the end didn’t mean having to get over, around or through a paywall. Or when loyalty schemes actually rewarded loyalty with decent…
I live in the city of Hershey, otherwise known as “the sweetest place on Earth” (registered trademark). I’m surrounded by references to chocolate everyday – from the smell of it in the air to Kiss-shaped…
Across the street from my office is a museum full of fascinating collections that include paintings, sculptures, porcelains, and ancient archaeological finds. The chance to admire them all costs you nothing…
With the gay pride season coming to a close, here is a question: have you withdrawn money from a multi-coloured gAyTM this summer? Or have you even tucked into your Burger King Pride Whopper? And if you…
During World War II, residents on the islands in the southern Pacific Ocean saw heavy activity by US planes, bringing in goods and supplies for the soldiers. In many cases, this was the islanders’ first…
Both research and popular media tell us that emotions and eating are intrinsically related. How many times have we seen a character in a TV show reaching for the ice-cream tub when feeling particularly…
A passer-by happens upon a drunk searching for a lost wallet under a streetlight. With nothing in plain sight, the passer-by asks “Where did you drop your wallet?”. “Over there,” gestures the drunk across…
How far are consumers ready to go to show their love to brands? As the BBC recently noted, tattoos representing brands are getting more and more common. But why? And what does it tells us about the psychology…
Artists such as Andy Warhol, Salvador Dali, and more recently Damien Hirst and Jeff Koons, are regularly held up as masters of self-marketing and as global artist brands. Koons, for example, is feted on…
Just hours after MH17 crashed into fields in eastern Ukraine, a mysterious Malaysian company filed an application with authorities in Australia to trademark the doomed plane’s flight number. If accepted…
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
