Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…
Academic rigour, journalistic flair
Articles on Marketing
Displaying 381 - 400 of 427 articles
It’s that time of year again: schoolies – that institution where school leavers (schoolies) disappear for a couple of weeks to a beachside resort to engage in all types of shenanigans, both legal and otherwise…
The effectiveness of Facebook advertising as a marketing tool for companies has come under intense scrutiny in recent weeks. The first volley was fired by Nate Elliot, the principal analyst at Forrester…
Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their invitation-only lounges. But is this a wise strategy? The airline industry has long been stuck…
Higher advertising spending does not protect share prices from bad news, according to new research by the University of Georgia…
In the last week, a number of political commentators have argued that newly-minted prime minister Tony Abbott’s frontbench is decidedly low on women. There is only one woman in Cabinet and an additional…
Social media may have done much for the world, but it certainly hasn’t made everyone happy. It’s not just trolls, bullies and pedants: regular customers are annoyed too. Take a glance at the twitter feeds…
The brewing industries in many countries are undergoing dramatic changes, with increasing numbers of craft breweries challenging the traditional volume-based business model of major corporations. In the…
Research has found Australian retailers placing greater emphasis on local rather than global marketing activities, with some…
A newsworthy event is happening right now. And another, and another — it never ends. This is vital not just for feeding our 24-hour news cycle and hungry media corporations, but increasingly also for marketers…
Australian brands are increasingly looking to exploit national holidays like ANZAC Day. Given soft retail conditions, such efforts are understandable. But is it welcome? Sure, there is no law against associating…
If there’s one thing that could be observed from Fairfax’s move to publish its first tabloid-sized broadsheets it was a surprising level of neuro-illiteracy. Fairfax’s head of advertising, Sarah Keith…
Darren Lockyer knows a thing or two about conversions, having banged hundreds between the posts and over the crossbar during his rugby league career. He retired on a high in 2011, having captained the…
“Every time a door closes a window opens.” This clichéd greeting card sentiment must be the catch-cry of tobacco marketers globally. Every since tobacco advertising was first forced off our television…
Whether at the supermarket or the local fisho, most people find it difficult to know what seafood is sustainable. To help consumers make more informed choices, conservation organisations have been busy…
Civilisation is doomed. If Guy Pearse’s Greenwash doesn’t convince you of this then you’re a more optimistic person than me. That, or you’ve been led down one of the most dangerous marketing blind-alleys…
Water is just water, right? To some, yes, but many consumers spend inordinate amounts of time considering which brand they should buy and are willing to pay many times more than the price of humble tap…
People around the world are worrying about their carbon footprint. But what about their furry friends’ carbon pawprints? Consider the numbers: there are currently around 1 billion pet cats and dogs worldwide…
The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…
Top contributors
-
Professor of Marketing, University of Birmingham
-
Lecturer, Research School of Management, Australian National University
-
Senior Lecturer in Retail Marketing, University of Tasmania
-
Professor of Sport and Geopolitical Economy, SKEMA Business School
-
Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
-
Senior Lecturer in Marketing, University of Nottingham
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Associate Professor, Operations Research, Brock University
-
Associate Professor, University of Technology Sydney
-
Professor of Marketing, University of Southampton
-
Professor, University of Galway
-
Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
-
Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
-
Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
-
Professor of Public Health Policy, Deakin University
