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Articles on Social media

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Figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content. (Shutterstock)

Move over unicorn lattes, there’s a new Instagram trend in town: Normal-looking food

New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Yes, worry about Twitter, but don’t worry whether there are hordes of spambots running rampant there. gremlin/E+ via Getty Images

How many bots are on Twitter? The question is difficult to answer and misses the point

Elon Musk’s focus on the number of bots on Twitter, whether genuine or a distraction, does little to address the problems of misinformation and spam. A pair of social media experts explain why.
Influencers like Kim Kardashian, who has 307 million followers on Instagram, need to be aware of problematic engagement. (Photo by Evan Agostini/Invision/AP)

The dark side of social media influencing

Influencers need to be aware that some of their followers may have unhealthy relationships with social media. Although it contrasts with their goals, influencers can help create healthy relationships.
@hibas.library, @luzlovesbooks, @kelibrary, @londonapples/TikTok

What is BookTok, and how is it influencing what Australian teenagers read?

Pre-pandemic, reading rates among teenagers were falling. But BookTok, a subculture of social media platform TikTok, has made teens read more often – and influences what they read. Here’s how it works.

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