How not to handle it – British Airways have offered up a textbook example of getting almost everything wrong.
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
Beyond her political savvy, Anna Bligh’s appointment as CEO of the Australian Banking Association brings greater access than a Liberal appointee would.
Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends.
Health reporting requires asking the right questions and doing quality research. But specialist skills are also handy, especially when it comes to knowing the language and processes of science.
It doesn't happen often that a multinational will blink when taken on by an individual. But a passionate campaigner's successful crusade has shown how it can be done.
One needs to understand Malawian politics to appreciate the bizarre episode in which a state president was unaccounted for a month, leaving a nation rudderless and puzzled.
Journalists call it the 'dark arts', and public relations is more powerful than ever.
How do you keep the sympathy of people whose lives you are making more difficult?
Sometimes scientists, the media and the general public inadvertently conspire to oversell science, and that is bad for us all.
The NERC is not the first organisation to come unstuck by asking for public input.
Six steps the law firm could take to fix its public image.
More and more countries are shining lights on lobbyists' efforts to shape policy. For all the hope of a new politics after the Scottish indyref, the SNP government is offering a limp biscuit.
Illegal downloads proliferate during awards season. Are film leaks simply the cost of doing business?
Volkswagen's command and control approach has not helped its global response to the emissions scandal, with Australian customers left waiting for more than two weeks.
Can VW rebuild public trust? Its survival may depend on repairing the image damage caused by deception over clean diesels.
The timing of Hitler's home renovations coincided with his public makeover as a statesman and diplomat.
That Wikipedia is used for less-than scrupulously neutral purposes shouldn't surprise us - our lack of critical eye that's the real problem.
Anti-American rhetoric, however alluring to Latin American governments, should be avoided by apolitical PR professionals.