Articles on Super Bowl

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Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air. thaikrit/

The transformation of the Super Bowl ad experience

Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Patriots head coach Bill Belichick talks to players during a game against the New Orleans Saints on Sept. 17, 2017. AP Photo/Butch Dill

Talent doesn’t explain the success of the Patriots and Eagles

According to a management scholar, a team's mindset and structure – not its stars – will often determine its success.
The Philadelphia Eagles’ defense has allowed only 33 points over its past four games. AP Photo/Patrick Semansky

Does defense actually win championships?

Does the Eagles' vaunted defense give them an edge? Cal State Northridge's sport psychology lab ran a regression analysis to test the popular adage.
Michelle Vansickle, center, of Flowery Branch, Ga., during a youth football safety clinic March 18, 2014, in Alpharetta, Ga. AP Photo/Jason Getz

Concerned about concussions and brain injuries? 4 essential reads

A study of the brains of 111 NFL players after their deaths showed that 110 had degenerative brain disease. Here are some expert analyses of what can be done to stop brain injury from sports.
A source of frustration. AP Photo/Michael Dwyer

Why Bill Belichick cast down his tablet

The problems that cause us to be so frustrated we contemplate throwing a computer can be much more serious than a multimillionaire football coach having a minor tantrum on a Sunday afternoon.
Eye in the sky: the ‘spidercam’ is just one of the technological innovations bringing ever more information to football fans. J. Glover/Wikimedia Commons

Super Bowl 50’s data deluge: How much is too much?

Is there now so much information being shown on football broadcast screens that it's time for another announcerless game?
Distraught Seattle Seahawks fans after their team lost the Super Bowl. Jason Redmond/Reuters

Worst coaching call ever? Hindsight bias and the Super Bowl

“The worst call in Super Bowl history,” read a headline in my hometown Seattle Times after Seahawks’ head coach Pete Carroll seemingly threw the game away with his ill-fated decision to pass – rather than…
Budweiser hopes this little guy continues to win hearts. Budweiser

Puppy love? Super Bowl ads zero in on elusive millennials

Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
There’s science going on here, no test tubes or lab coats necessary. USA Today Sports / Reuters

Super Bowl athletes are scientists at work

Seattle Seahawks cornerback Richard Sherman gets called a lot of things. He calls himself the greatest cornerback in the NFL (and Seattle fans tend to agree). Sportswriters and some other players call…

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