No sooner had the Netherlands beaten Mexico with an equaliser two minutes before the end of the match and a last minute penalty, than KLM joined those who seek to capitalise on the drama of the World Cup…
The football World Cup currently underway in Brazil is not only a battle between two teams on the pitch and 32 nations overall, but also a battle off the field. Although eight different companies provide…
Darryl Woodford, Queensland University of Technology dan Katie Prowd, Queensland University of Technology
The 2014 World Cup has already seen a significant volume of Twitter conversation across a number of (English language) keywords, including #joinin, #worldcup, #Brazil2014 and #worldcup2014, as well as…
The section of the crowd behind the goal was awash with red and white when Switzerland took on Ecuador in their opening World Cup match. Faces were painted; many had white crosses painted onto red cheeks…
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
If you haven’t heard the song by now, you soon will; Mas Que Nada by Sergio Mendes and Brasil 66 will be a big part of this summer’s soundtrack. As the World Cup in Brazil fast approaches, the 1963 Jorge…
Writing in the Daily Telegraph Dr Phil Hammond, the GP, comedian and columnist wonders whether we have all swallowed the “water con”. Have we, he asks, abandoned rational thought? The answer to this question…
Retention and attrition rates have been a major concern to universities for many years, so much so that there are publications dedicated solely to the issue. Although universities and colleges are basically…
A campaign for Pancreatic Cancer Action recently stirred up controversy over advertising “shock tactics”. In the advert, genuine sufferers of the disease stated to camera that “I wish I had testicular…
In the world of luxury fashion, Chanel stands apart from the crowd. But it’s not the designs that make it different. The French luxury brand is one of the last few major labels that does not sell its clothes…
In the world of hi-tech devices, it is imperative to keep your finger on the pulse. Some of the most successful companies of our times, such as Apple and Google, are those that understand the power of…
Fast-food chain Nando’s has done it again. While the release of Schapelle Corby on parole was hitting all the Australian news headlines yesterday, Nando’s used a technique known as “topical advertising…
On the face of it, there doesn’t seem to be much to link Lionel Messi’s choice of drink with a Black Sea beach resort, a former holiday destination of Russian communist leaders. And yet over the next six…
“Booze pages” on Facebook that have as many as 10m “likes” have been blamed for promoting excessive drinking through giveaways and posts that suggest things like drinking early in the morning. Alcohol…
Researchers at the University of California, San Diego, are developing an algorithm that aims to identify whether you’re a hipster, a goth or a punk, just from the cut of your social media jib. The team…
Almost all companies contribute money to charity and many would argue that corporate donations make a positive difference in the world. But this hopeful take on corporate philanthropy sits uneasily with…
Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…
It’s that time of year again: schoolies – that institution where school leavers (schoolies) disappear for a couple of weeks to a beachside resort to engage in all types of shenanigans, both legal and otherwise…
The effectiveness of Facebook advertising as a marketing tool for companies has come under intense scrutiny in recent weeks. The first volley was fired by Nate Elliot, the principal analyst at Forrester…