Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their invitation-only lounges. But is this a wise strategy? The airline industry has long been stuck…
In the last week, a number of political commentators have argued that newly-minted prime minister Tony Abbott’s frontbench is decidedly low on women. There is only one woman in Cabinet and an additional…
Social media may have done much for the world, but it certainly hasn’t made everyone happy. It’s not just trolls, bullies and pedants: regular customers are annoyed too. Take a glance at the twitter feeds…
The brewing industries in many countries are undergoing dramatic changes, with increasing numbers of craft breweries challenging the traditional volume-based business model of major corporations. In the…
A newsworthy event is happening right now. And another, and another — it never ends. This is vital not just for feeding our 24-hour news cycle and hungry media corporations, but increasingly also for marketers…
Australian brands are increasingly looking to exploit national holidays like ANZAC Day. Given soft retail conditions, such efforts are understandable. But is it welcome? Sure, there is no law against associating…
If there’s one thing that could be observed from Fairfax’s move to publish its first tabloid-sized broadsheets it was a surprising level of neuro-illiteracy. Fairfax’s head of advertising, Sarah Keith…
Darren Lockyer knows a thing or two about conversions, having banged hundreds between the posts and over the crossbar during his rugby league career. He retired on a high in 2011, having captained the…
“Every time a door closes a window opens.” This clichéd greeting card sentiment must be the catch-cry of tobacco marketers globally. Every since tobacco advertising was first forced off our television…
Whether at the supermarket or the local fisho, most people find it difficult to know what seafood is sustainable. To help consumers make more informed choices, conservation organisations have been busy…
Civilisation is doomed. If Guy Pearse’s Greenwash doesn’t convince you of this then you’re a more optimistic person than me. That, or you’ve been led down one of the most dangerous marketing blind-alleys…
Water is just water, right? To some, yes, but many consumers spend inordinate amounts of time considering which brand they should buy and are willing to pay many times more than the price of humble tap…
People around the world are worrying about their carbon footprint. But what about their furry friends’ carbon pawprints? Consider the numbers: there are currently around 1 billion pet cats and dogs worldwide…
The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…
Have you detected the not-so-subtle difference in the coverage afforded to our Paralympic and Olympic athletes? A sense that the marketing budgets are worlds apart for the two sporting events? It wouldn’t…
Nothing is sacred and nothing can’t be bought, sold or sponsored in the modern era of the Olympics. If you can’t afford it, then you won’t win it. Sport in 2012 has become a massive global industry. The…
July 1 has rolled past and Australia has a carbon tax. As Government Ministers prepare to hit the road to spruik the benefits of the tax, it’s worth shining a spotlight on the kinds of messages they love…