After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.
Dropping old, bad habits is hard, but starting new, good ones may not be so difficult. Or so a recent study suggests. Read how a simple sign at an airport made a difference.
Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
A lot of money is spent by food producers and retailers to try and influence the type of food we buy and eat. But what can be done to encourage healthier choices?
Dozens of governments have been using the insights from the burgeoning field to ‘nudge’ citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
If the site is increasingly where people are getting their news, what could the company do without taking up the mantle of being a final arbiter of truth?
Educating people about the dangers of sugary drinks has little impact on their consumption and taxing them is unpopular. Luckily, there is a third way.
Ivo Vlaev, Warwick Business School, University of Warwick
Excessive drinkers are more likely to seek help when their drinking habits are compared with their peers than when they are simply given the guidelines.