Following a privacy policy change in 2016, Google has collected users’ data from third-party websites and apps. The ACCC argues users were misled into signing away their privacy.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.
President John F. Kennnedy personally bid the first Peace Corps volunteers farewell.
AP Photo/William J. Smith
Wendy Melillo, American University School of Communication
The agency’s earliest ad campaigns emphasized youthful idealism, patriotism and travel opportunities. That was an easier sell than urging Americans to enlist in an anti-communist operation.
The captain of a ship, or a soul, doesn’t sail while ignoring the wind – sometimes they go with it, sometimes against it, but they always account for it.
Black female consumers outpace other consumer groups in a number of spending categories, notably personal care and hair products, but feel unappreciated by top brands.
Peathegee Inc/Getty Images
Thanks to savvy public relations, General Motors inserted itself at the heart of culture in mid-century Australia. But dreams don’t last forever.
The outdoor clothing retailer Patagonia encourages customers to co-create value through repair workshops, clothing swaps, and more.
Tentamart/Shutterstock
The social and environmental costs of rampant consumerism are becoming ever clearer, and we’re all encouraged to use less and recycle more, but how can we shift more sustainable model?
Gender stereotyping might be funny, but it’s no joke. A public health professor explains why she took action against everyday sexism when she heard it in a radio advert.
Koalas have long featured in tourism ads, including this new one from Tourism Australia. Amid our bushfire crisis, this digital ad has been ‘paused’.
Tourism Australia
Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.