Companies like Facebook, Volkswagen, Boeing – and now the Post Office – have seen how easy it is to destroy brand trust. But communication and transparency are key to rebuilding efforts.
Both direct and indirect misinformation influence brand trust.
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Some of New Zealand’s most trusted brands are implementing strategies that are misleading domestic consumers and risking their long-term brand reputation.
Trust is hard to win back once lost.
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Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here’s a good place to start.
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
Six years on from the financial crisis and still many of us feel deeply unsure about institutions and individuals we had previously revered as beacons of reliability and certainty. The need to repair that…
The ongoing global financial crisis (because we’re not out of it yet, are we?) is often characterised as a crisis of trust. Distrust of the banks was a major theme – but distrust extended also to credit…