When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
The federal government is due to launch a new advertising campaign for COVID-19 vaccines in July. This is a chance to offer something more engaging than what we’ve seen to date.
Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Shasha Wang, Queensland University of Technology and Gary Mortimer, Queensland University of Technology
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
How do you run a political campaign in a pandemic? From data brokers to advertising firms to voter registration volunteers, the players in campaigns are making adjustments, large and mostly small.
Following a privacy policy change in 2016, Google has collected users’ data from third-party websites and apps. The ACCC argues users were misled into signing away their privacy.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.
Wendy Melillo, American University School of Communication
The agency’s earliest ad campaigns emphasized youthful idealism, patriotism and travel opportunities. That was an easier sell than urging Americans to enlist in an anti-communist operation.