Insights from behavioural (and traditional) economics help explain why discounting – both real and fake – is such an effective marketing ploy.
A retail scholar explains what drives consumers to behave badly on one of the busiest shopping days of the year.
A mix of economic unease and fears of the growth of online shopping is pushing retailers to offer ever-steeper discounts, but there’s a better strategy to make it through the holidays in the black.
The time may be ripe for a South African raid on the UK’s discounted high street.
‘Christmas creep’ is pushing the holiday shopping season earlier and earlier. Has Black Friday – its traditional start – lost its luster?
Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.