Even for people who regularly look to social media platforms for book recommendations, recommendations from friends, family members or colleagues are a main way of choosing what to read.
Academic rigor, journalistic flair
Articles on Influencers
Displaying 21 - 40 of 77 articles
Innovators and businesses can use social media in different ways to drive learning across spheres and interest groups, and ultimately to foster innovation.
Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
The person with the most YouTube followers calls himself ‘YouTube’s biggest philanthropist.’
Adolescent brains are especially vulnerable to risk-taking and social pressure. But there are steps parents can take to steer their teen away from dangerous social media stunts.
What do YouTuber influencer videos about being ‘cancelled’ share with 17th-century texts? Both were crafted directly in response to audiences in new social spaces.
As social media becomes more prevalent in our lives, a career as an influencer may seem enticing. But those interested in this new career should be aware of the challenges.
Teenage chef Debbie commenced her decade-long tenure at the Australian Women’s Weekly in July 1954 – and her recipes could help with your ‘matrimony prospects’.
We examined the pre-match fight on social media to compare how each fighter’s profile brand performed worldwide.
In a loosely regulated industry, followers shouldn’t necessarily buy what these influencers are selling.
Here are the trends on the cusp of transforming the online world.
This strategy has been around since the birth of influencer marketing.
During the global COVID-19 pandemic, people started moving into smaller cities, drawn by the possibility of more affordable and pleasant quality of life.
Liver King: scandal shows why more regulation is needed for TikTok and Instagram stars.
Some of the now-adult children of influencers are pushing back.
Those who feel disenfranchised from mainstream leaders are vulnerable to falling for the promises of online ‘leaders’ and ‘alt-moral entrepreneurs’.
Korea is an attractive destination for aspiring influencers, and the government supports these budding stars.
The booming child influencer industry is still largely unregulated – so parents and managers are starting to make their own rules to protect kids.
Sustainable fashion collaborations show that living an eco-friendly life can be fun - here’s how popular shows can help dismantle consumerism altogether.
This is something that has been going on for hundreds of years.
Top contributors
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Professor & ARC DECRA Fellow, Internet Studies, Curtin University
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Associate Lecturer, Learning & Teaching Innovation, Flinders University
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Professor of Internet Studies, Curtin University
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Professor of Marketing, Cardiff University
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Senior Lecturer in Sociology, City, University of London
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Reader in Marketing, Cardiff University
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Principal Academic in Marketing, Bournemouth University
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Senior Lecturer in Marketing, Lancaster University
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Assistant Professor - Faculty of Information and Media Studies, Western University
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Professor of Journalism, Goldsmiths, University of London
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Professor of History, Texas A&M University
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Lecturer, Research School of Management, Australian National University
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Adjunct Assistant Professor, Department of Family Medicine, Queen's University, Ontario
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Lecturer in Digital Media and Society, University of Sheffield
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Senior Lecturer in Marketing, University of Hull
