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Articles on Loyalty programs

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People wear face masks as they gather in a city park on Canada Day in Montréal. Incentives could encourage more Canadians, especially younger Canadians, to embrace COVID-19 safety measures. THE CANADIAN PRESS/Graham Hughes

To change coronavirus behaviours, think like a marketer

Policy-makers and public health officials would be wise to consider a modern, data-driven approach and incentives to encourage people to adhere to safety measures in the COVID-19 era.
Airlines are risking alienating customers and permanent reputational damage due to their refusal to issue refunds after cancelling flights mid-coronavirus. (Pixabay)

Airlines should rethink their refusal to refund passengers during COVID-19

Airlines seem largely unconcerned about the long-term implications of their refusal to issue refunds to passengers during the COVID-19 pandemic, and risk alienating customers permanently.
Many of us collect points via loyalty programs. They’re popular, but can cause headaches for the companies who head up loyalty and rewards programs. (Shutterstock)

Rewarding your shopping loyalty with points

The companies that head up loyalty rewards programs must compensate for their uncertainty about your reward preferences.
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
Coles has revamped its loyalty rewards program in an attempt to win over shoppers from Woolworths. AAP

Can Coles (Fly) buy shopper loyalty?

Consumers are becoming less loyal as they put more focus on getting the best possible deal, and become more willing to shop around to get it. In response, retailers have turned to loyalty programs in an…

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