People wear face masks as they gather in a city park on Canada Day in Montréal. Incentives could encourage more Canadians, especially younger Canadians, to embrace COVID-19 safety measures.
THE CANADIAN PRESS/Graham Hughes
Policy-makers and public health officials would be wise to consider a modern, data-driven approach and incentives to encourage people to adhere to safety measures in the COVID-19 era.
Airlines are risking alienating customers and permanent reputational damage due to their refusal to issue refunds after cancelling flights mid-coronavirus.
Airlines seem largely unconcerned about the long-term implications of their refusal to issue refunds to passengers during the COVID-19 pandemic, and risk alienating customers permanently.
Many of us collect points via loyalty programs. They’re popular, but can cause headaches for the companies who head up loyalty and rewards programs.
The companies that head up loyalty rewards programs must compensate for their uncertainty about your reward preferences.
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women.
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
Moonshot. Enough reward points to take a longer trip?
It's a collosal business. But who gets the most out of 'rewards'? And what if we all used ours at once?
Shoppers are tiring of points-based loyalty programs and want more.
Woolworths' new loyalty program is following the international trend away from old-fashioned points-based systems.
Research shows loyalty doesn’t come cheap, despite the proliferation of loyalty clubs.
Nick J Webb/Flickr
Retail pharmacy chain Priceline recently signed a deal to sell ACE insurance products to members of its loyalty program, The Sister Club. It’s a well-trodden path in the UK where retail chain Tesco has…
Coles has revamped its loyalty rewards program in an attempt to win over shoppers from Woolworths.
Consumers are becoming less loyal as they put more focus on getting the best possible deal, and become more willing to shop around to get it. In response, retailers have turned to loyalty programs in an…
Loyalty programs do not necessarily lead to a company making greater profits, Ryerson University research has found. Increasing…