The Youtube stars have created something of a commercial blueprint by harnessing the platform’s algorithms to maximise Prime’s exposure.
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Articles on Youtubers
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Influencers boxing retired MMA fighters, YouTubers and basketball players detracts from the legitimacy of the sport. It’s a short-term business decision, plain and simple.
The case may set a precedent about what is fixated behaviour and an appropriate use of the FPIU.
In a world where everyone is cancelled, is it time to start creating a context culture instead?
We all need reassurance and humour in the coronavirus pandemic. A best-of list of both biting satire and silly parody to beat the quarantine blahs.
Parents can play an important role helping youth navigate the messages they see on YouTube about sexual consent.
Increasing numbers of children, and adults, want to be social media influencers. They would be better off aspiring to be astronauts.
From Steve Smith’s tearful apology to anonymous apps like Whisper, public confessions can be therapeutic, emancipatory, or potentially exploitative.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
New activist communities are fighting back against haters to make the world safer for LGBTQ teens.
YouTube steps up to host its own live TV event, but where are the limits on its big stars’ behaviour?
Male makeup is set to be the next big beauty trend, but what impact will this have on men’s self-esteem?
Old-fashioned gender stereotypes are rife on YouTube.
Top contributors
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Senior Lecturer, Griffith Criminology Institute, Griffith University
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Principal Lecturer in Media Studies, University of Brighton
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Professor of English, Flinders University
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Senior Lecturer in the School of Social Sciences, Leeds Beckett University
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Professor & Head of School for Film, Media & Performing Arts, University for the Creative Arts
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Senior Lecturer in Marketing, Cardiff University
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PhD Candidate, Arts Technology and Innovation, University of East London
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Professor of English, York University, Canada
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Academic, The University of Melbourne
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Instructor, Integrated Studies in Education, McGill University
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Lecturer in Marketing, The University of Queensland
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Lecturer in Marketing, University of Manchester
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Assistant Professor, Kinesiology, Western University
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Senior Lecturer in Media, Sheffield Hallam University
