Rather than simply trying to trick people, the masters of marketing know it's much easier to understand and work with innate human flaws.
Loblaw is playing defence against Amazon, the boogeyman of retailing. But if Canadian grocers went on the offensive, they'd be able to deliver much more than food to Canadian homes.
With the retail industry struggling, the need to lure people into spending has never been greater.
They engage with your senses and subconscious.
Will the rest of the world catch up with a trend which encourages gift buying for yourself?
Johannesburg's central business district is developing into a major cross border shopping hub, servicing the broader sub-Saharan region and has a potential to grow even further.
The way children make choices about candy on Halloween tells us a lot about human psychology.
The company has made the world flat (packed).
The NSW government is set to mandate a 3 year minimum expiry period for gift cards, but it isn't clear that this will solve the problem of unredeemed cards.
It might seem ridiculously early, but you may wish to heed the benefits of starting your Christmas shopping early.
The rapid penetration of internet technologies in Africa provides hope for e-commerce's continued growth. Potential online stores need to understand what draws or pushes customers away.
Retailers are starting to realise the benefit of combining online and in-store shopping. And by encouraging you to click first and collect later, these businesses are saving on a number of costs.
Over the past 100 years, discarded and secondhand goods have been used by artists to reject mainstream aesthetics.
Disabled parking? Check. Disabled toilets? Check. But what about accessible supermarket shelves?
The success of the plastic bag ban announced by Australia's big two supermarkets will hinge on whether they can persuade customers to change an engrained behaviour - without annoying them.
Watch out for booming burger prices in barbecue season.
What the lessons of failed high street brands mean as M&S finally makes a big move.
A pioneer of ethical consumerism, wedded to a corporate giant with a questionable record? The lessons of a decade ago should be ringing alarm bells.
Research shows consumers value speed when it comes to shopping. Australian retailers need to react or they will lose.
Many shoppers choose free-range eggs because they think they are tastier and healthier, rather than being motivated purely by concerns for hens' welfare, a new study has found.