Articles on World Cup

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The U.S. women’s soccer team celebrates with the trophy after winning the World Cup final. (AP Photo/Alessandra Tarantino)

How big brands could solve the gender pay gap in sport

Women’s sports have been stuck in a boom-and-bust cycle for the past 20 years. It’s time to start a new narrative.
The designs, materials, cuts and graphics of jerseys are meant to stand out. AP Photo/Frank Augstein

What’s involved in designing World Cup jerseys?

World Cup jerseys have to please players, national officials, FIFA rulemakers and – perhaps most importantly – fans who buy them to show support for their teams.

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