Articles on Big data

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Is a cassette player an “ordinary object” or a “mystery”? It depends on whom you ask, and ethnography can help you ask the right questions. Yoshikazu Takada

Why teach ethnography to managers (in the big data era)?

Big data is all the rage in management circles and beyond, yet little is said about the understanding needed with such voluminous data. An important lesson can be learned from ethnographic research.
Technology and artificial intelligence are already profoundly changing how we live, work and travel. Are we ready for more profound changes? (Shutterstock)

Are we ready for the digital tsunami?

Technology is already changing how we live our lives and go about our days. Are we ready with collaborative planning processes so we are not taken by surprise by more profound change?
Personal data… isn’t so private after all. Downloadsource.fr/Flickr

I am not the sum of my personal data

Paradoxically, it is only when I disappear into the digital crowd that my personal data becomes interesting for digital merchants.

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