Jacinda Ardern’s command of social media and her celebrity-level engagement rates make her a formidable campaigner in the digital age.
Academic rigour, journalistic flair
Articles on Influencers
Displaying 61 - 77 of 77 articles
Amid global chaos and uncertainty, Instagram offers up the world as stable, simple and good-looking. No wonder it is set to overtake Twitter as a news source.
Shareable online images of chimpanzees, elephants and other animals are threatening their conservation and welfare.
How a centuries-old product got a makeover for the Instagram age.
In Asian countries, many people wield umbrellas to protect them from the sun. American women used to as well – but then stopped.
What is the impact of Instagram’s recent decision to remove its ‘like’ counter?
Rules against celebrity endorsements of medicines are there to protect consumers – it doesn’t matter how many followers influencers have.
Is ‘social influencer’ a real job? It’s all about work-life balance.
Lifestyle gurus define themselves in opposition to experts — but can we really trust what they tell us?
A study of Instagram influencers has found most employ a highly sexualised aesthetic drawn from mainstream adult film. And many are subject to sexual harassment, ranging from aggressive comments to physical threats.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Do your Instagram viewing habits trigger joy or guilt? New research shows that viewing body positive content may actually improve women’s body image – at least in the short term.
Although some social media users are able to monetize their social media “likes,” much of the pursuit of popularity amounts to nothing and instead turns us into pawns for political and commercial uses
Social media celebrities have an almost collaborative connection to followers, but that can cause stress and anxiety.
There are a lot of misconceptions about how social media is changing society. Here are some of the most important.
A European Union law will require human-understandable explanations for algorithms’ decisions. A team of researchers has found a way to provide that, even for complex calculations.
Essena O'Neill’s dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.
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