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Artículos sobre Social media

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The Convergence Review came close to understanding the nature of user-generated content but not quite. Flickr/Bruce Clay, Inc

Convergence Review: a bet each way on user-generated content

The Australian Federal Government’s Convergence Review, released yesterday, had a mammoth task. It was trying to establish just how to regulate the future standards, conduct, and technical aspects of today’s…
Kony 2012’s “Cover the Night” Flickr/Susrutac

Cover the Night and the missed opportunities of Kony 2012

The latest instalment of the saga of the Kony 2012 movement, “Cover the Night”, launches this evening. Comedian Aamer Rahman summed up the rise and implosion of the Kony2012 campaign when he said people…

Virtual ostracism is real too

People who feel ignored or ostracised online experience the same emotions as those who encounter similar situations in the…
Director James Cameron at the launch of the 3D version of Titanic. EPA/Franck Robichon

OMG Titanic was like for realz #wtf

Trending on Twitter this week has been Gen Y shock and awe that Titanic isn’t just the name of a film. Apparently someone has accidentally stumbled onto the fact that the Titanic story was a tad more than…
People have always sent each other letters, but now they can be worth “triple words”. Brandice Schnabel

Words With Friends, Draw Something … are you addicted to social gaming?

They are everywhere: people in cafés or supermarket queues, staring at their smartphones with determined concentration, occasionally shuffling yellow tiles of letters to use all of them in a killer move…
Sydneysiders are spotting - and “status updating” - urban cockatoos. chris jd/Flickr

Social media turns Sydney residents into cockatoo trackers

Loud, large and lovable, the Sulphur-crested Cockatoo has become a well known inhabitant of Sydney. It has always been present around the fringes of Sydney and west of the Great Dividing Range, but over…
The Kony campaign is not as accessible as it makes out. BellaSalsaa

Kony 2012 and the case of the invisible media

Much has been said about Invisible Children’s video campaign to rally awareness towards the atrocities of Ugandan warlord Joseph Kony. But more important is what Kony 2012 means in our ongoing relationship…
Newman and Bligh face off in real life, but how do they fare online? AAP/Dave Hunt

Queensland election on Twitter: a scorecard for Bligh and Newman

With every recent election, in Australia as well as elsewhere, parties and politicians are adding further to their arsenal of digital campaigning tools. In the 2010 federal election campaign, my colleagues…
Kony2012 seemed to be everywhere, but attention has now turned to the makers of the video. Reyhan Dhuny

Viral video, gone bad: Kony 2012 and the perils of social media

There have been enough social media disasters of late to make one thing clear: manipulating sentiment through social networks is next to impossible. The McDonald’s #McDStories campaign in January was supposed…
Coles is among a number of companies that have misjudged social media campaigns. AAP/Alan Porrit

Fishing for compliments: a dangerous marketing strategy

My central problem with branded clothing is my reluctance to actually be branded. Why on earth would I pay to advertise someone? When a Kiwi can make a motza from auctioning her buttock flesh to a strip…
Some 67% of organisations offer no training on social media use. Phillie Casablanca

‘Social organisations’ emerge but lack strategy and governance

Almost half of all businesses and organisations in the private and public sector in Australia and developed Asian countries are now using social media, according to research by KPMG. A new term – “the…
Tweet success and sweet success increasingly go hand in hand. Scolirk

Field of screens: it’s sport and social media for the win

In the brave new world of contemporary sport-watching, the goalposts have moved. Watching the big game (once a simple matter of grabbing a beer and some chips and settling down in front of the television…
Comments posted by the writer have seen Twitter sued for defamation. Mosman Library

Will Marieke Hardy’s Twitter case change Australian law forever?

Twitter is being sued for defamation by a Melbourne man who was wrongly identified as the author of a “hate blog” directed at writer and TV personality, Marieke Hardy. Hardy posted a tweet last year to…
There’s no turning the tide when it comes to Twitter. Rosaura Ochoa

King Canute is alive and tweeting … and he works at Sky News

The release of Sky News UK’s Twitter guidelines for its journalists – or rather, the Guardian‘s not entirely disinterested commentary on those guidelines – has caused a bit of a stir across social media…
Going public is not without its risks, even for internet giants. Peter DaSilva/EPA

Facebook IPO – what it means for Zuckerberg and you

Facebook announced overnight that it’s going to sell US$5 billion of shares in its long-awaited initial public offering (IPO). Company executives filed the official paperwork to get the IPO process underway…

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