Visual arts and performance have always been central to protest movements - but the unified branding of Extinction Rebellion shows a new approach to activism.
As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Google, Amazon and other powerful groups are renaming American cities and neighborhoods. That may make the area more appealing to newcomers – but, in many cases, residents aren’t happy.
Many major luxury goods firms have long made place a key part of their identity, and a visit to a traditional silk-weaving centre in Vietnam shows that the approach could work for small firms too.
Through their text and graphic design, business-school logos are signs that “speak” to their stakeholders and the public at large, communicating identity, values and promises.
While often lumped with other European populist parties, Beppe Grillo’s M5S is a movement of activist fans mobilized by the messages of his “celebrity brand”.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Canada does well growing crops and raising livestock, but it’s missed the boat in developing its own popular food brands. As preferences change, Canada has a chance to shine in the agri-food sector.
Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)